Saturday, May 16, 2009

Cell telephone dropped into the hardest strike earnings of household emblems 3G transformation brewing

By Professional editor working for Auto Production Line Equipment.

According to the Department of Public Works letter dated April 24 announced the first quarter of China's electronic information industry shows, 1-February, the electronics industry realized a total profit of 680 million yuan, down 96.3%. Among them, mobile phone sales continued to decline, for the hardest hit. According to statistics, China's mobile phone industry over the past few years have maintained a high growth compared to the first quarter of this year, China's mobile phone production fell 3 percent, with the exception of Huawei, ZTE and other enterprises, the domestic brand GSM mobile phones business losses almost across the board.

With the disperse of the international financial urgent position, China's wireless telephone constructing businesses are not better than the day. With the issuance of 3G permits, wireless Internet submissions are progressively evolving mainstream, numerous household emblem wireless telephone manufacturers have conveyed out to varying qualifications, earnings form, so when the 3G era, to discover a route of sustainable development.

Into the consolidation time span of the mobile telephone market

Mobile phone industry has been chasing all kinds of areas of the capital, as the global economic downturn led to slowdown in demand for new mobile phones, the cell phone market is facing the most serious challenge ever. According to statistics, in 2006, domestic mobile phone production is 480,138,000, representing a growth of 2005 over the same period 58.2%; in 2007, domestic mobile phone production growth of 14.3% to 548,579,000. The year 2008 a total of 559.64 million mobile phone production, an increase of 2.0 percent, an increase of decline.

Analysys International's examine in addition presentations this trend. In harmony with its "2008 China Mobile Terminal Market Data Monitoring Report" presentations that the incurable market in 2008 quarter weighed against to the ring than the expansion rate plunged extensively in 2007. Ability to develop the complete market descent in the quick expansion of frail point in time of market entry.

Analysys analyst trusts that the fiscal critical purpose changed the in the household economic procedure will slowly show in the first half of this year. In this state, the in the household portable handset market expansion end of the key elements is frail, will still carry on for some time.

Can determine in the next period of time, the telecommunications market the new 3G market competition and efforts to promote the start of the big factors, the overall view of market consolidation also can extend up to six months to a year's time, after a period of rapid growth of new will come. In the 3G market, mobile terminals sales, service will be unprecedented change.

3G smartphone war-induced

January 7, 2009, with China's 3G certificate issuance, the portable Internet as a business-led development of the development as portable Internet requests for paid job for brainy handsets as a opening to the market worth of most industries.

Recently, Nokia announced the results show, the first quarter of this year Nokia mobile phone sales in China last year dropped by 14.8%%. As king of the world's handset manufacturers, Nokia has been the focus shifted to the field of mobile Internet development, shows the 3G mobile Internet tide-induced. Recently, another giant Cisco will also be a way through mergers and acquisitions into the field of smart phone manufacturers.

3G portable Internet-induced rush has been the conventional handset financial gatherings have an very large danger, if the approach does not look for company restructuring might be abandoned by the industry. At the time, Dell, Cisco, Apple, Google, Microsoft and other oversized creatures are included in the fabricate of brainy handsets, is for the in the household portable handset brand label, and now plunged into a weighty siege.

Provide an opportunity for 3G instead of the protection

As a result of the previous rounds of bidding for mobile operators, the domestic mobile phone manufacturers with a "small boat U-turn" of the advantages and become a well-deserved winner, the overall China-made mobile phones will be high-profile debut of the 3G in the future competition, and a virtual monopoly before Domestic mobile phone market, foreign brands will suffer from domestic brands in terms of technology, products and prices on the full range of challenges. As if, in the 3G before, we have a chance.

Among them, the in the household portable handset brand label of high-profile attention. In the earlier operators of the tender "Running out of Time", the in the household portable handset to get a ample share. It is stated that in China the second around of TD portable handset tender, ZTE, Samsung Electronics, Qualcomm and Amoi new send the apex four ranks. Among them, ZTE won the offer 61,000, more than the number of TD portable handset tender 30% of the total, inhabit the greatest market share.

In item, the foreign brand labels and are in addition not keen to peace in the 3G market. Domestic clients of brand label dedication supported on long-term, for an internationally renowned brand label views frontwards to the future with 3G. According to the Internet client examine center, "2008-2009 China brand label portable handset market examine survey" written knowledge presentations that the worry of most Chinese users of 3G portable handsets, Nokia is still prominent, the fraction afraid about more than 50 percentage points, chased by Sony Ericsson, Samsung, Motorola and other global brand. Based on the agreeing future market, the global brand label did not unwind in the step of 3G.

It is appreciated that facets of the 3G Samsung wireless telephones new wireless telephone will be commenced by the end of May early June. Another wireless telephone monster LG, is the most latest high-profile foreign emblems in the family, will launch this year its 25 3G goods, comprehensive treatment of TD-SCDMA, WCDMA, CDMA2000 three networks. 3G fatal grade in the market was about to start large-screen battle.

In the 3G before, foreign and domestic brands have the opportunity. Although the domestic mobile phone brand is still the need for precipitation, but as long as their technologies, products, and a breakthrough in price, there is likely to catch up with foreign capital in the 3G era.

In supplement, China's present wireless telephone market, the occurrence of prevalent localized companies, some professionals accept as factual that the cabin will not last long, the future of China's wireless telephone or to self-innovation, and, at present, numerous localized companies currently in the 3G transition, coming back to the mainstream .

Overall, the 3G wireless telephone is still in the Warring States Period, who retains the top hand in order that it is too early. In supplement to mobile telephone manufacturers to extend study and development in expertise making large paces, it should be in people's buyer demeanour and demand on the brain. Who in the future 3G enterprise purposes to boost client stickiness, to change the mainstream way of life, who can become a 3G victor, of course, this furthermore counts on the operators and handset manufacturers to work together. - 22787

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