Saturday, April 4, 2009

Oligomerization top international brands of wine, or "forced" Southwest

By Professional editor working for Himfr.

March 24, the Chengdu Convention and Exhibition Center, the new century, wines and international spirits Museum will open the door, Meet Happo merchants. From the spring of 2009 (No. 80 session) Organizing Committee was informed that, as a new special General Assembly Hall, wines and international spirits Museum March 24 will be officially opened. Internationally leading wine brands will gather in the museum, which is the history of international brands most neat emergence of a collective.

After 54 years of the development process of the first 80 session of the National Trade Fair will through specialized exhibitions, professional layout, professional classification, special services, special mode of operation of the summit, and create a new situation . Form at the exhibition After years of efforts, products, professional classification begun to take shape, the first breakthrough for post-secondary Museum. By alcohol, red wine category, food and beverage categories, condiments, food machinery, hardcover Museum, Museum and other local features nine professional exhibition hall and a plaza will be the subject of this the biggest bright spot.

"Especially worth mentioning is that the wine and spirits professionals International Museum of settings at home and abroad has aroused general concern of the industry. Has come from France, Italy, the United States, Germany, Australia, Japan, Spain, Turkey, more than 10 countries and regional businessmen exhibitors, professional visitors both at home and abroad has aroused a great attraction. "sugar companies in the relevant person in charge told reporters, on-site business activities of more than 10 market areas, professional seminars, marketing forums, goods Kam activity is attracting more customers . To beer, soft drinks as the theme of the outdoor plaza, in the planning, presentation and audience interaction is unique. Added a lot of new ideas this new thing.

"After a long time since our survey found that high-end wine market in the southwestern region has great potential, especially in recent years, rapid economic and social development in Chengdu on the radiation surrounding the market capacity, so increased, especially in southwest Chengdu marketing efforts are inevitable. "a high-end wine producer, revealed to reporters yesterday, the company will be forced as a platform southwest market. It is learned, "Nicholson card", "Lafayette", "Luo Shi map" and other international wine brands will be coming out of international wines and spirits Museum.

Has the industry think, the international top brand is able to appear so neat at this on, first, and in the sugar can not be separated from the company's strongly invited, but more importantly, by the international financial crisis affecting the entire wine declining industries are facing an urgent need to find new marketing growth. "On the one hand, the international wine brands are more and more the hope of many to enter the Chinese market, on the other hand, the coastal areas of the wine trade industry deeply affected by financial crisis, a need to explore the mainland market." The analysis of the industry, as current domestic wine category of cost-effective marketing materials Units, at the current economic situation, both at home and abroad top wine brand pro-gaze are inevitable. - 22787

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