By the Beijing Consulting Co., Ltd. is looking initiatives and Internet Society of China, China National Garment Association, China International Trade Promotion Committee branch of the textile industry, China Import and Export of Textiles Ministry of Commerce Chamber of Commerce and the Institute strongly supports the "2009 Chinese apparel industry e-commerce summit", will be "Innovation, integration, sharing, enhancing," as the theme, brought together Chinese e-commerce and the apparel industry's top experts and scholars, the apparel industry Internet marketing and e-commerce area of outstanding entrepreneurs, the common analysis of Chinese apparel industry and the status of e-commerce development trends, research online consumer purchase decision-making behavior, to explore ways to build the industrial chain, changed the mode of operations, marketing ideas to expand and upgrade the product mix and improve value-added products so as to establish a clothing business and e-commerce pioneer of direct communication and dialogue platform so that apparel e-commerce business-to-have a deeper understanding and awareness, promotion of traditional clothing enterprises with Internet integration and innovation.
The following related reports:
Clothing is a dual consumer experience a special commodity, not only to meet basic consumption needs, while consumers demonstrate a way to grade personality, bringing the realization of the process of recognition of self-worth. Internet one of the most important features are to maximize the satisfaction of individual needs of the consumer's personality, so clothing has also become the largest selling online, while most consumers buy the merchandise categories.
According to Beijing is looking a limited consultative indictment released preliminary 2008 data show Net purchases only area alone 6.54 million Internet users through the Internet over clothing purchase merchandise, accounting for a net purchase of the total number of 52.9 percent, clothing to buy the amount of Net to reach 76 billion yuan, the total amount of the Net to buy 20.7 percent. Compared with 2007, 2008 Net purchase the amount of clothing increased by 123.5%.
It is understood that Beijing is looking consultative Ltd. also traditional costumes and clothing enterprises to expand e-commerce aspects of the scientific and meticulous investigation and research, and the upcoming Chinese apparel industry in the 2009 Summit on e-commerce related to the investigation report released.
According to the consultative introduction is hope, the investigation concerning the purchase of Net users apparel brand awareness, consumer brand, as well as select apparel Net purchase many aspects, such as behavioral characteristics.
Leisure sports apparel category at Internet users in a higher brand awareness. Brand awareness top three brands are the sports brand Li Ning is the highest recognition of national brands, only slightly behind Nike and Adidas, the two international brands.
Current sports apparel has long been out of the scope as a professional clothing, leisure sports because of its characteristics plus the injection of elements of the popular sports brand in the consumer led groups, especially among teenagers Consumer Recognition of the extent and rate far exceeds the other categories clothing. Are looking consultative survey found that 11.59 percent of male Internet users have the wear Li Ning sportswear, Nike, higher than the 11.19 percent to become the second largest sportswear brand. Women have owned 10.64 percent at wear Li Ning apparel, also ranked at the top three listed.
Sports clothing brand domestic market has always been a very competitive field. Adidas, Nike and other international brands have a strong effect of global brands, consumers have higher brand awareness. In recent years such as Li Ning and Anta national sports clothing brand is catching up, the local advantage has made national brand with more channels and the availability of resources to facilitate, the national brand should be full use of the Internet and e-commerce platform to enhance their brand awareness . To win the young, active, stylish Chinese Internet users, it will be the next three to five years to win the Chinese garment enterprises the key to the domestic market. - 22787
The following related reports:
Clothing is a dual consumer experience a special commodity, not only to meet basic consumption needs, while consumers demonstrate a way to grade personality, bringing the realization of the process of recognition of self-worth. Internet one of the most important features are to maximize the satisfaction of individual needs of the consumer's personality, so clothing has also become the largest selling online, while most consumers buy the merchandise categories.
According to Beijing is looking a limited consultative indictment released preliminary 2008 data show Net purchases only area alone 6.54 million Internet users through the Internet over clothing purchase merchandise, accounting for a net purchase of the total number of 52.9 percent, clothing to buy the amount of Net to reach 76 billion yuan, the total amount of the Net to buy 20.7 percent. Compared with 2007, 2008 Net purchase the amount of clothing increased by 123.5%.
It is understood that Beijing is looking consultative Ltd. also traditional costumes and clothing enterprises to expand e-commerce aspects of the scientific and meticulous investigation and research, and the upcoming Chinese apparel industry in the 2009 Summit on e-commerce related to the investigation report released.
According to the consultative introduction is hope, the investigation concerning the purchase of Net users apparel brand awareness, consumer brand, as well as select apparel Net purchase many aspects, such as behavioral characteristics.
Leisure sports apparel category at Internet users in a higher brand awareness. Brand awareness top three brands are the sports brand Li Ning is the highest recognition of national brands, only slightly behind Nike and Adidas, the two international brands.
Current sports apparel has long been out of the scope as a professional clothing, leisure sports because of its characteristics plus the injection of elements of the popular sports brand in the consumer led groups, especially among teenagers Consumer Recognition of the extent and rate far exceeds the other categories clothing. Are looking consultative survey found that 11.59 percent of male Internet users have the wear Li Ning sportswear, Nike, higher than the 11.19 percent to become the second largest sportswear brand. Women have owned 10.64 percent at wear Li Ning apparel, also ranked at the top three listed.
Sports clothing brand domestic market has always been a very competitive field. Adidas, Nike and other international brands have a strong effect of global brands, consumers have higher brand awareness. In recent years such as Li Ning and Anta national sports clothing brand is catching up, the local advantage has made national brand with more channels and the availability of resources to facilitate, the national brand should be full use of the Internet and e-commerce platform to enhance their brand awareness . To win the young, active, stylish Chinese Internet users, it will be the next three to five years to win the Chinese garment enterprises the key to the domestic market. - 22787
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