Monday, April 27, 2009

Nokia challenge Apple's mobile operating system into a position to master killer

By Zou cheaponsale

Global portable handset market by the opposing consequence of monetary critical purpose, in 2009 the worldwide portable handset shipments will plunge 8.3% (IDC projected data), and educated portable handset market contrarian expansion, in 2009 worldwide brainy portable handset shipments will get higher by 6% -11% (iSuppli looked frontwards to data). Admoc from another set of written knowledge presentations that: iPhone OS running procedure in the worldwide portable OS market share by half a year in the past to 4% expansion in February 2009 to 33% of Symbian's market share in the matching interval plunged 64 out of 100 from 43 %, Windows Mobile market share from 13% to 7%. The matching report in addition uncovered that G1 the first Android portable handset market at 3 months after the United States smartphone market share of 5%.

Exclaimed the industry: the decline of the Nokia Terminal king! The decline of Motorola's mobile phone industry are important, but the decline of the Nokia mobile Internet industry event. By Sony Ericsson, Motorola, Samsung and LG of the attack, which is Mobile Jianghu; Nokia by Apple and Google's attack, it is mobile Internet arena. Only this way can we explain why Apple and Google as a mobile top recruits quickly.

Apple's success: gaze out of Terminal Terminal

iPod does not lie in the proceeded achievement of the iPod, but iTunes, iPhone does not lie in the proceeded achievement of the iPhone, but iTunes, wireless me, app shop and other services and applications. iPod and iPhone goods are very good, but only as a tilting issue, the achievement of merchandise discovery to assist the desires of innovative writing. Nokia and other customary manufacturers desire to apprehend up, but furthermore at merchandise discovery and service discovery efforts of these two facets of pain. Telecom Consulting Derui believe, OS is the key.

Product discovery in the commerce believe, iPhone client know-how because of the beside flawless, because it is a comprehensive programs and hardware fatal from the apple crop have to expert in alignment to expert the hardware OS authorize production. Windows wireless expert permit and authorization contrasted to hardware manufacturers have the administration to accomplish the flawless hardware and programs co-ordination, the benefits of both edges are playing to the limit, so as to merchandise discovery presents a large deal of room.

Innovation in the service, iTunes, Mobile me as well as the iPhone's app store, etc. Services are based on the killer OS development, and through an open SDK to control the right to review applications, which play a third-party developers can also churning of ideas Application denied. Audit apps for the healthy development of the app store is very necessary to flaunt open on google at this point is also unambiguous. apple mastered the OS, on the possession of the autonomy of service innovation, or creative genius also need to leave the hands of others.

Nokia's dilemma: looking ahead to the expansion of service localities

Nokia is an inapt role. On the one hand, as the fatal locality of the monarch, has an enviable clientele base; On the other hand, the area in the fatal rather than of a powerful market place permits operators to a high degree of vigilance. Objectively assess, Nokia's client groundwork is only echoed in the supply, in increments, in specific, intelligent wireless telephone users, the poor performance. In supplement, Nokia is furthermore the flaw of the client control: command from the personal issue of outlook, until lately a wholly-owned Nokia to purchase Symbian, Nokia's only entire command of the functioning scheme, from the issue of outlook of locus of command, users of Nokia's likeness in the eyes at more is a constructor, and do not comprise a heritage, emblem commitment anxieties exist.

Early in 2006, as showed by Nokia from the "Services and Software" to "terminal apparatus R & D and manufacturing" to "market operator" means the worth flexible chain of bonds into its enterprise subdivision, and to "services and software" as the strategic purpose, and subsequently brought out a large number of acquisitions to supplement its portable Internet services and the accumulation of applications. However, the recital of their markets, these efforts look like to be the tough consequence of the iPhone was routed. Symbian's bloated and cumbersome verification are the principle elements, in item, because of the justifications for the running procedure, the surviving portable handset can not entry to many of Nokia OVI Store. Another justification is that Nokia in the portable Internet the most deduced in Japan, South Korea and the United States market share is very constricted, though the precise justifications change, but operators are one of the key customization. Operators effected in the vigilance of Nokia Nokia's effect only survive in some nations in Western Europe and arising markets.

With the iPhone's quick advance in market location, operators may be mindful of the iPhone's reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.

Internet forces: the market into the terminal

Google is a special role. Can not be ignored is the powerful software Google R & D capability, computing resources and the Internet in the traditional areas of the tentacles everywhere. OS and other mobile phone owners do not like, android market's immediate objective is to rapidly enhance the competitiveness of the android operating system, rather than to sell existing OS users store their applications. Therefore, Google does not get any software sales revenue. The Android platform will be the ultimate goal of the mobile eco-web, and the accumulation of its Internet resources transplant, achieve growth in the next decade. In addition, Android mobile OS is only as a starting point, the ultimate aim is to become a PC and mobile devices, including all equipment, including a unified platform.

Although there is no clues that Google took part in the hardware conceive, but its UI conceive capabilities competitor Apple can, thus, android wireless telephone is worth looking ahead to the merchandise innovation. Innovation in the service, Google Mobile Internet and essential vigilance to the distinction between the Internet, much continues to be not only to Internet submissions and services transplantation.

In addition, Microsoft's mobile OS in the area of the basic extension of the PC Windows business model. As a service innovation, Microsoft introduced the apple keep Windows Market for Mobile. Telecom Derui good advice does not: First of all, its main support HTC camp google and apple are becoming close partners, Microsoft's ability to negotiate; Secondly, WM market share and accumulated over the years has been the iPhone mobile applications beyond relax, there is no advantage to speak first.

Terminal from the current development, firmly grasp the mobile operating system mobile terminals are the only way to say, is the only way to ensure that the user experience. - 22787

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