Brochures are highly effective promotional materials for all types of organizations. They lend credibility to a organization by introducing and describing its products or services, organization pedigree and other unique selling points in a compelling manner. Brochure design and printing is of paramount importance as they can be an essential component of a successful promotion campaign. As you proceed with this article, you will get some valuable information on various aspects of brochure printing and design.
The development process of a brochure must ensure that the end result looks professional, provides information in an intelligible and concise fashion, and is appealing to the target customers. There should be a perfect blend of text and graphics, and the colours should be employed judiciously. All the elements like fonts, borders, images etc. should blend perfectly. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
The brochure printing related issues should also be paid heed to at the time of designing. It is suggested to get a sample output of the designed brochure to get a feel of how the printed brochure will appear before sending it for a mass print job.
You should also be mindful of your financial allocation for brochure printing while conceiving the design. Gray scale printing is cheaper than color, thus if you are on a shoe-string budget you may want to go for the former. However, if budget is not a problem and if vibrant and colorful brochures are what you have in mind, then thick and shiny papers should be chosen for good looking prints. Even if you have in mind a compact brochure with both sides printed, then ensure that the paper is strong and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Looking for rebates from the printing company is a good approach if brochure printing is being done on a large scale. However, never compromise on quality, as you do not want to create a poor impression of your organization on prospective customers. - 22787
The development process of a brochure must ensure that the end result looks professional, provides information in an intelligible and concise fashion, and is appealing to the target customers. There should be a perfect blend of text and graphics, and the colours should be employed judiciously. All the elements like fonts, borders, images etc. should blend perfectly. In addition to being coherent and reader friendly, the brochure must also be good looking and not cluttered.
The brochure printing related issues should also be paid heed to at the time of designing. It is suggested to get a sample output of the designed brochure to get a feel of how the printed brochure will appear before sending it for a mass print job.
You should also be mindful of your financial allocation for brochure printing while conceiving the design. Gray scale printing is cheaper than color, thus if you are on a shoe-string budget you may want to go for the former. However, if budget is not a problem and if vibrant and colorful brochures are what you have in mind, then thick and shiny papers should be chosen for good looking prints. Even if you have in mind a compact brochure with both sides printed, then ensure that the paper is strong and its thickness is sufficient so that prints on either side don't overlap or smudge against each other.
Looking for rebates from the printing company is a good approach if brochure printing is being done on a large scale. However, never compromise on quality, as you do not want to create a poor impression of your organization on prospective customers. - 22787
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